WHAT THE MODERN CUSTOMER IS SEEKING IN CUSTOM BLINDS

Those who work in the custom blinds industry are well aware of how many changes have come about over the years in terms of what people want from their window coverings. This statement is just as true when talking about design, as it is in how people shop for window coverings. The ability to be able to keep their finger on the pulse of the American customer is what has marked the difference between window covering companies that have stood the test of time, and those who have quickly faded into oblivion. In this article we take a look at what the current trends are among custom blinds shoppers, as well as other types of window coverings. While the information in this article is currently a good portrait of the industry today, there is no telling how it will be a few months from now, as the window covering market changes faster than the weather.

As far as style is concerned, the modern customer is seeking subtle colors and designs. During the last few years there has been a huge swing in the public’s taste for custom blinds, which has gone from bright colors and eye catching designs, to very mellow colors and ultra-basic designs. The popular window treatment styles always follow the popular housing style, and we are currently in a period where people are going back to the basics. Modern homes are built to look as simple as possible, and home interior decorators are following suit. In fact, during 2016, the most popular colors sold in window coverings were tan and grey, which is a big change from 2015 when the top selling colors were orange and blue. As long as people are moving towards less flashy home styles, the window coverings industry will be moving in the same direction.

The current trend for how people shop for window coverings also represents a major change from what it was just ten years ago. Online stores such as, www.blindquest.com have become the most popular source for window coverings shoppers to get their items. Only ten years ago the window covering industry was still largely operated through physical shops, and it was in fact one of the last major consumer products industries to make the switch to an internet dominated sales platform. People buy window treatments online for two major reasons; they are cheaper on the web, and there are more choices for customer to select from. Whereas other industries have maintained a balance between bricks and mortar stores and internet sales, the window coverings industry is moving quickly towards being an online only area of sales. By some estimates there won’t be any more window coverings shops left in this country by 2020, as the competition between shops and the web is to fierce thanks to the price difference that online shops offer. Ultimately, it will be the customers who decide what will happen with the future of the window coverings industry. As with all industries, the people who spend the money are the ones who shape how the businesses are run.